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BMW, Bavarian Motor Works is an independent German company and manufacturer of automobiles and motorcycles. BMW is the parent company of the MINI and Rolls-Royce car brands, and formerly, Rover.

The company's tagline in English is currently "The Ultimate Driving Machine". The original German slogan was "Freude am Fahren," which translates to "Joy in Driving" in English.

BMW's main competitors include Audi, Infiniti, Jaguar, Lexus, Mercedes-Benz, Porsche, Saab and Volvo.

BMW was founded by Karl Friedrich Rapp originally as an engine manufacturer, Rapp Motor. Bayerische Motoren Werke GmbH was founded as a successor company to Rapp Motor on July 21, 1917. [1] The Milbertshofen district of Munich was chosen, apparently because it was close to the Gustav Otto Flugmaschinenfabrik site. The blue-and-white roundel BMW logo, which is still used (illustrated above right) alludes to the white and blue checkered flag of Bavaria. It is often said to symbolize a spinning white propeller on a blue-sky background, although this interpretation developed after the logo was already in use.

In 1916 the company secured a contract to build V12 engines for Austro-Daimler. Needing extra financing, Rapp gained the support of Camillo Castiglioni, Cornelius Jagdmann and Max Friz, the company was reconstituted as the Bayerische Motoren Werke GmbH. Over-expansion caused difficulties; Rapp left and the company was taken over by the Austrian industrialist Franz Josef Popp in 1917, and named BMW AG in 1918.

After World War I, the Treaty of Versailles (1919) prohibited the production of aircraft in Germany. Otto closed his factory and BMW switched to manufacturing railway brakes.

In 1919 BMW designed its first motorcycle engine, used in a model called the Victoria, which was built by a company in Nuremberg.

In 1924 BMW built its first model motorcycle, the R32. This had a 500 cc air-cooled horizontally-opposed engine, a feature that would resonate among their various models for decades to come, albeit with displacement increases and newer technology. The major innovation was the use of a driveshaft instead of a chain to drive the rear wheel. For decades to follow, the shaft-drive boxer engine was the mark of the BMW motorcycle.

In 1927 the tiny Dixi, an Austin Seven produced under licence, began production in Eisenach. BMW bought the Dixi Company the following year, and this became the company's first car, the BMW 3/15. By 1933 BMW was producing cars that could be called truly theirs, offering steadily more advanced I6 sports and saloons (sedans). The pre-war cars culminated in the 327 coupé and convertible, the 328 roadster, fast 2.0 L cars, both very advanced for their time, as well as the upscale 335 luxury sedan.

In the early 2000s, BMW undertook another of its periodic cycles of redoing the design language of its various series of vehicles, under the auspices of newly promoted design chief Christopher Bangle. These designs often featured unconventional proportions with complex concave and convex curved surfaces combined with (sometimes arbitrary-appearing) sharp panel creases and slashes, a design cue called "flame surfacing" by Bangle. Much of the new language did not rest well with BMW enthusiasts or the automotive press which referred to the new designs as "Bangled" or "Bangle-ized". Bangle is commonly mistakenly believed to have penned all of the designs himself; however, he only chose which design was to be used. As Bangle has now been promoted within the company to the BMW Group Head of Design, leaving him in charge of not only BMW but also Rolls-Royce and Mini, some question what long term effect the disaffection of BMW traditionalists for these designs will have on sales, and on the company's future. Despite this, or maybe because of it, sales at BMW have increased every year since some of his most debated designs have gone into production. BMW currently reigns as the most profitable luxury car manufacturer in global sales.

Many aspects of the "controversial" designs are now beginning to surface in other auto manufacturer's designs, most notably Toyota, Audi, and Honda. It should also be noted that similar designs to controversial styling cues such as the "Bangle-butt" rear end of the 7 Series, have since appeared on competing cars, most notably on the new Lexus LS and the new Mercedes-Benz S-Class.

What is not as well known, however, is that Bangle was also responsible for many 'conservative' BMW designs and has worked at BMW for almost a decade. The first X5 sketches (which closely resembled the production car), were designed by him, and under his tenure the E46 3 Series came to be. Despite much of the scorn heaped on Chris Bangle it is well known throughout the automotive community that his design selections were prompted and approved by the entire executive board of BMW AG, including the majority owners, the Quandt family.

The current BMW model lineup is split into what they call "Series 2", traditionally identified by a single digit - e.g. the 3 Series.

In 2004 BMW announced plans to make odd-numbered series saloon/sedan and estate/wagon models (BMW calls its estates/wagons Touring models), while even-numbered series will be two-door coupés and cabriolets. This convention started informally in 1976 with the introduction of the 6 Series and later continued in 1989 with the 8 Series, but died off when the latter was discontinued in 1999. This practice was revived as the Z4 replaced the aging Z3 roadster in 2003 and continues as the new 6 Series augments the existing BMW 5 Series.

There is possibly a chance BMW will release a V3 or V5. The V3 will probably be similar to the 3-Series, X3, and will compete against Mercedes-Benz B-Class. The V5 will probably be similar to the 5-Series & X5, and will compete against Mercedes-Benz R-Class.

Coupé versions of the 3 Series sedans have always been named 3 Series vehicles, as well. The company had considered renaming future 2-door derivatives of the 3 Series as 4 Series cars, but this plan has officially been shelved.

The M letter was used prior to the shift to Series-named cars to designate special "Motorsport" models, beginning with the M1 supercar. Later the M letter was used as a prefix to top-of-the-range models which had received special treatment by the BMW Motorsport division. The first such car was the M535i of 1979. As these models started gaining popularity the Motorsport division was split into a separate company. BMW M GmbH now makes sporty models based on the production cars with very extensive chassis and engine upgrades. The M3, M5, and M6 are based respectively on the 3, 5, and 6 Series and are recognised by enthusiasts all over the world as truly excellent sports cars while retaining the practicality of the models they extend.

With the advent of the SUV, BMW also added the X5 - and in 2004 the X3 - to their model range to capitalize on this growing market. BMW calls its SUV models Sports Activity Vehicles. A possible future V Series multi-purpose vehicle will offer practicality for large families, similar to the Mercedes-Benz R-Class.

3 Series is BMW's entry-level luxury sedan, now in its fifth generation (E90). The E90 line has been available in the United States and Canada since the 2006 model year. The E90 is currently available in the 318i (detuned 2.0 L I4 engine producing 129 hp), 318d (detuned 2.0 L I4 diesel producing 122 hp), 320i (with 2.0 L I4 producing 150 hp), 320d (with I4 diesel producing 163 hp), 323i (with I6 producing 174 hp), 325i (with a detuned 3.0 L I6 engine producing 215 hp or a 2.5 L I6 producing 218 hp), 330d (3.0l I6 producing 231 hp) and the 330i (with a 3.0 L I6 engine producing 255 hp), as well as the AWD-versions of these two models: 325xi and 330xi. The new BMW 3 Series sedan (E90) and coupé (E92), both of which have recently been released, carry the 328i, 328xi, 335i, and 335xi badging. There will not be a separate "Ci" designation for coupés. The 328i will feature a 3.0 L I6 with 230 hp and 200 lb-ft torque while the new 335i will feature BMW's new 3.0 L I6 twin turbo engine bolsting 300 hp and 300 lb-ft torque. Incidentally, these new turbofans are made by Mitsubishi. As 2006 models, the 3 Series coupé and convertible are only available in the fourth generation E46 body style (with a 2.5 L I6 producing 184 hp for the 325Ci/Cic and a 3.0 L I6 producing 225 hp for the 330Ci/Cic) until the fall of 2006, when the new 2007 model year coupés will be available. Unlike past generations, the 2006/7 3 Series coupés would have its own internal code of E92. Also available is the all wheel drive Touring (estate) model (E91). A special edition 320si that is the production version of the 2006 World Touring Car.

A retractable hard-top cabriolet (E93) was released in 2007, a first for BMW. The E93 is a showcase for BMW's innovative, state-of-the-art technology.

In 2006, the E90 3 Series won the title of "World Car of the Year" and is a candidate for World Car of the Year 2007.

5 Series is a mid-size luxury car / executive car. This series is available with different engines: the 525i with the same engine as the 325i, the 530i with the same engine as the 330i, and the 545i with a 4.4 L V8 producing 325 hp. For the 2006 model year, the 545i had been phased out in favour of the 550i, with a 4.8 L V8 producing 360 hp. The 520d with the same engine as the 320d, the 530d with the same engine as the 330d and a high performance 535d with a twin turbo 272 bhp version of the standard 3.0 L I6 diesel.

For 2007, BMW has revised the 5 series with a completely redesigned interior, slightly different bumpers, lights and additional safety features. The engines made available are the two inline 6-cylinder (naturally aspirated and bi-turbo) found in the 528i/xi and 535i/xi, as well as the standard 4.8 L for the 550i.

BMW X3. BMW's second SUV (called SAV or Sports Activity Vehicle by BMW) competing against the Mercedes-Benz M-Class and Land Rover LR3. The Volkswagen Touareg falls in the same category, but at a lower prestige. Although marketed in Europe as an off-roader, it lacks the off-road capabilities of Land Rover models.

The X3 is produced in Austria by Magna Steyr.

From Wikipedia